A syndicate for the epicurean

Giraffa Racing took a childhood fantasy, elevated it and rolled it in luxury. Because who didn’t dream of having their own horse? Not wanting to create an obviously equestrian brand, because although membership meant part ownership of a racehorse, it was also a luxury event and lifestyle brand, we kept the colour palette bold yet muted, with structural elements that took inspiration from the heritage of horse racing. The typeface takes lead from the name ‘giraffa’, as you can see a giraffe in the serif itself.

Our output included…
Visual identity
Print materials