Snow Knight is a global sports advisory focusing on Formula 1. It specialises in sponsorship brokerage and raising capital through it's extensive global, public and private sector network.

Unequivocally for a high-net-worth audience, we knew that the Snow Knight brand would need to position itself in the luxury sector. The company's namesake, Snow Knight, was a winning race horse during the 1970s and we wanted to include this element of heritage and luxury without being too on the nose. We created a hand drawn logo symbol reminiscent of heritage houses and married it with modern fonts, striking photography and bold colours to also represent the pace and energy inherent in high-level sports.

Our output included…
Brand strategy
Visual identity
Website design