PIVOT
It’s time to divorce differently
Pivot connects those navigating the emotional rollercoaster of divorce with trained and vetted coaches and advisors in the space, reducing their emotional stress and spending on fees.
To create an approachable and empathetic brand, we began with a warm, down-to-earth colour palette, evocative of the colours found in nature. This reflects the clarity and guidance Pivot brings to the complex world of divorce and helps to bring the brand values to life.
Our output included…
Brand strategy
Visual identity
Art direction
Web design
Social media
Motion graphics
The photography style uses tones from the main colour palette, reflecting the feeling of calmness and creating a fresh and reflective space for users. We set four categories for imagery: personal spaces, people, earthy textures, and blurred nature.
See more of our work
Sea&I
James Eadie
The Run To