Luxury property design for the over 60s

Built with older people in mind, every aspect of The Atlas is designed for comfort, ease and autonomy. The branding takes lead from the name, The Atlas, using the concept of maps, navigation and topography to create the design assets. Coupled with rich, luxurious colours and modern photography, we created a brand that speaks to wealthy, older people.

Our output included…
Brand strategy
Brand identity
Editorial design
Print
Marketing materials