In order to stray from the previous year, Y.CO's 2013 offering followed a more traditional route. We had done the sleek and editorial thing, now it was time for a catalogue. We created a full portfolio of every sailing and motor yacht in the Y.CO fleet and paired these with all the locations they could be chartered. It was, once again, to be an inspirational coffee table book but the sheer volume and thoroughness gave it a different edge as a sales tool.

Our output included…
Brand strategy
Visual identity
Photography
Marketing materials